Research & Insights
Peer-reviewed* analysis at the intersection of meme theory, attention economics, and digital absurdity.
*peer-reviewed by the internet
The 7 Laws of Kekonomics
Kekonomics operates under a set of laws that, although you might call them absurd, are essential to its functioning. These laws govern attention, value creation, and the very flow of digital economies.
Foundational Literature
The following works form the intellectual backbone of Kekonomics. We didn't make this up. Well, we did. But these people explained why it works.
The Society of the Spectacle
Debord argued that authentic social life has been replaced by its representation. Replace "spectacle" with "timeline" and you have the attention economy. He was right and he was early.
Simulacra and Simulation
The original framework for understanding copies without originals. Every meme is a simulacrum — detached from reality, yet shaping it. Baudrillard predicted meme culture forty years early.
Notes on Metamodernism
The oscillation between sincerity and irony that defines our era. Kekonomics exists in this exact tension: the joke is real, the analysis is satirical, and both are true.
Fanged Noumena
Speculative philosophy at its most unhinged. Land's concept of hyperstition — fictions that make themselves real — is literally the mechanism behind meme magic. Law I, proven.
Platform Capitalism
The definitive analysis of how platforms extract value from user interactions. Every meme you create is unpaid labor for Mark Zuckerberg. Srnicek quantified the joke.
Kill All Normies
An examination of how online culture wars shaped politics. Nagle mapped the terrain where irony became ideology and shitposting became praxis. Essential field research.
This reading list has been compiled by the Kekonomics Research Division (est. 2024, headcount: unclear, budget: none). All works are real. All interpretations are ours. Citations available upon request, but we'd rather you just read the books.