Blog
Dispatches from the intersection of memes, markets, and madness.
Crowdfund Hyperstition: How a Promise Can Become a Billion-Dollar Asset
There is a particular species of internet mythology that begins as a pitch image, a manifesto page, a trailer, or an arresting tagline. The community assembles around that fragment, repeats it, memefi...
Read more →Face Value
Looksmaxxing and the Economics of Self-Memeification This past April a twenty-year-old streamer who goes by Clavicular collapsed during a livestream in Miami and woke up in a hospital bed. He had buil...
Read more →Kekius Maximus Unleashed
Elon Musk, always full of surprises, transformed his profile on platform X to ‘Kekius Maximus,’ complete with a Roman-style Pepe the Frog avatar, once again igniting chaos and speculation. His actions...
Read more →Chill Guy, Uptight Creator
The “Chill Guy” meme has completely taken over the internet. This illustration of an anthropomorphic dog in relaxed human attire, introduced by artist Phillip Banks, exudes an attitude per...
Read more →The $6.2 Million Banana
In 2019, Maurizio Cattelan’s The Comedian debuted at Art Basel Miami: a banana duct-taped to a wall. It sounds like a practical joke—and maybe it is—but one that sold for $120,000. Five years later, a...
Read more →The 7 Laws of Kekonomics
Where memes shape markets and contradictions fuel the system. Each law reveals how Kekonomics turns the irrational into economic power. ...
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